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Malaysia E-commerce Launch Checklist 2026

A practical 30-point checklist our team uses when onboarding brands into Malaysia — covering marketplace setup on Shopee, Lazada and TikTok Shop, fulfillment, content and livestreaming, and brand.com storefronts. Built from live operations across Malaysia and Singapore.

Marketplace setup & campaign calendar (9.9 → 12.12)
Fulfillment, carriers & East Malaysia logistics
Livestreaming — human hosts and AI options
Payments, pixels & 90-day pilot review framework

1. Market Entry & Business Setup

Decide entity structure: Sdn Bhd registration vs. cross-border seller programme
Register for SST if turnover exceeds RM 500,000 threshold
Open a local business bank account or set up cross-border payment collection
Confirm product compliance: SIRIM, halal certification (JAKIM), KKM for cosmetics/food
Secure a local returns address — required by most Malaysian marketplaces

2. Marketplace Setup (Shopee, Lazada, TikTok Shop)

Register seller accounts on Shopee MY, Lazada MY, and TikTok Shop MY
Verify business documents and link payout accounts
Prepare product listings: Bahasa Malaysia + English titles, keyword-optimised
Set competitive pricing in RM including platform commission and SST
Enrol in platform campaigns (double-digit sales: 9.9, 10.10, 11.11, 12.12)
Set up platform ads: Shopee Ads, Lazada Sponsored Solutions, TikTok GMV Max

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